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Business Brainstorm


Essence Hotel Group exists to solve the critical issues facing our clients, both large and small. Our unique approach is not only what differentiates us, but also what makes us successful. We provide a broad range of services and solutions to help organizations facilitate change, achieve their vision and optimize performance and productivity.

Essence Hotel Group is a fully integrated hotel development and hotel management company. Operationally, we ensure high quality professional management teams that provide close oversight of:

Services: Services


We provide assistance with all facets of the development process including:

  • Site Selections

  • Feasibility Study

  • Start up and renovation consultants

  • Market Studies

  • Legal & Environmental Matters

  • Project Management


We make sure all aspects of the property prior to soft opening are covered.

Services may include, but are not limited to:

  • Hiring Management Team - General Manager, Sales & Marketing, Head Housekeeper

  • Hiring Property Engineer

  • Hiring Housekeeping Staff

  • Hiring Front desk Staff

  • Staff Orientation and Training Oversight

  • Inventory Ordering and Provisioning


We provide you with the tools you need to effectively monitor and direct decisions.

Managerial assistance includes:​

  • Daily Operations Report

  • Budgeting Services

  • Quality Assurance (Q.A)

  • Competitive Benchmarking


We provide financial services including:​

  • Cash Flow reporting

  • Accounts Payable

  • General Ledger Maintenance

  • Financial Statements

  • State and Local Sales and Occupancy Tax Reporting

  • Bank Reconciliations

  • Payroll Services

  • Monthly Financial Statements


We work hand in hand with our property level team to develop goals and strategies that increase market share, growth and maximum revenue. We maintain excellent coordination with our department heads including the General Manager, Director of Sales & Marketing, Head of Housekeeping, Maintenance Supervisors and others to insure each area is working congruently and efficiently with the others.

Our internal team works together with brand support and optimizes each individual distribution channel to ensure that we achieve strong RevPAR and occupancy as compared to our competitors.


Without solid sales and marketing strategies, even the most impressive properties won't perform optimally. By utilizing our years of hotel experience, we implement proven and goal-oriented strategies to increase brand awareness, market penetration, and RevPAR.

Our effective marketing strategies include but are not limited to:

  • Marketing Plan Development

  • Revenue Plan Development

  • Competitive Pricing benchmarking against competitors daily bases

  • Franchise Brand Knowledge

  • Local outreach to alternative distribution channels, e.g. local business and tourism industry​

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